TY  - BOOK
AU  - Jones, Maggie
ED  - Chartered Institute of Marketing.; Marketing Knowledge
TI  - Marketing fundamentals
SN  - 9780750667722
U1  - 658.8 JON 
PY  - 2006///
CY  - Amsterdam ; Boston, MA
PB  - Elsevier Butterworth Heinemann
KW  - Chartered Institute of Marketing
KW  - Marketing--Management--Examinations
ER  -