TY  - BOOK
AU  - Cheverton, Peter
AU  - Velde, Jan Paul van der
TI  - Understanding the professional buyer : what every sales professional should know about how the modern buyer thinks and behaves
SN  - 9780749461232
U1  - 658.804 CHE 
PY  - 2011///
CY  - London ; Philadelphia
PB  - Kogan Page
KW  - Purchasing
KW  - Selling
KW  - Selling - Psychological aspects
N1  - Includes bibliographical references and index
ER  -