McDonald, Malcolm <br/><br/>
Marketing due diligence : reconnecting strategy to share price 
Malcolm McDonald, Brian Smith, Keith Ward 
 - New ed 
 - Amsterdam ; Boston  Elsevier Butterworth-Heinemann  2007 
 - xv, 238 : ill. ; 25 cm 
<br/><br/> Includes bibliographical references (p. [229]-230) and index 
<br/><br/><label>ISBN: </label>9780750667272 
<br/><br/><label>ISSN: </label>2007296155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations - Investor relations<br/>Corporations - Valuation<br/>Economic value added<br/>Risk assessment<br/>Stocks - Marketing<br/>Stocks - Prices
<br/><br/><label>Dewey Class. No.: </label>658.802 MCD