TY  - BOOK
AU  - Hershkowitz-Coore, Sue
TI  - Power sales writing
SN  - 9780071410335
SN  - 200300791
U1  - 808.066659 HER 
PY  - 2003///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising copy - Handbooks, manuals, etc
KW  - Sales letters - Handbooks, manuals, etc
N1  - Includes index
ER  -