Anselmo, Donna <br/><br/>
Marketing demystified : a self-teaching guide 
Donna Anselmo 
 - New York  McGraw-Hill  c2010 
 - xix, 379 p. : ill. ; 24 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780071713917 
<br/><br/><label>ISSN: </label>2010283375 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 ANS