TY  - BOOK
AU  - Nguyen, Dung
TI  - Marketing decisions under uncertainty
SN  - 9780792399643
SN  - 97024859
U1  - 658.8 NGU 
PY  - 1997///
CY  - Dordrecht ; Boston
PB  - Kluwer Academic
KW  - Marketing - Decision making
KW  - Marketing - Decision making - Mathematical models
KW  - Marketing research
KW  - Marketing research - Mathematical models
KW  - Uncertainty - Mathematical models
N1  - Includes bibliographical references and index
ER  -