Smith, P R <br/><br/>
Marketing communications : an integrated approach 
P R Smith, and Jonathan Taylor 
 - 4th ed 
 - London  Kogan Page Limited  2005 
 - xvi, 696 p. : ill. ; 24 cm 
<br/><br/><label>ISBN: </label>9788175542884 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 SMI