Kimmel, Allan J <br/><br/>
Marketing communication : new approaches, technologies, and styles 
Allan J. Kimmel 
 - Oxford  Oxford University Press  2005 
 - xx, 299 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780199276950 
<br/><br/><label>ISSN: </label>2005020569 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.87 KIM