Venugopal, Pingali <br/><br/>
Marketing channel management : a customer-centric approach 
Pingali Venugopal 
 - Thousand Oaks, CA  Response Books  2001 
 - 187 p. : ill. ; 22 cm 
<br/><br/> Includes bibliographical references (p. [181]-182) and index 
<br/><br/><label>ISBN: </label>9780761995500 
<br/><br/><label>ISSN: </label>2001031395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management<br/>Marketing channels
<br/><br/><label>Dewey Class. No.: </label>658.84 VEN