TY  - BOOK
AU  - Dibb, Sally
AU  - Simkin, Lyndon
TI  - Marketing briefs : a revision and study guide
SN  - 9780750662000
U1  - 658.80076 DIB 
PY  - 2004///
CY  - Amsterdam
PB  - Elsevier
KW  - Marketing - Management
N1  - Includes Index
ER  -