TY  - BOOK
AU  - Nulman, Andy
TI  - Pow! right between the eyes : profiting from the power of surprise
SN  - 9780470405505
SN  - 200803633
U1  - 658.8 NUL 
PY  - 2009///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Marketing
N1  - Includes bibliographical references (p. [223]-228) and index
ER  -