Nulman, Andy <br/><br/>
Pow! right between the eyes : profiting from the power of surprise 
Andy Nulman ; original illustrations by Tim Barnard 
 - Hoboken, NJ  John Wiley & Sons  2009 
 - xxvi, 244 p. : ill. ; 23 cm 
<br/><br/> Includes bibliographical references (p. [223]-228) and index 
<br/><br/><label>ISBN: </label>9780470405505 
<br/><br/><label>ISSN: </label>2008036335 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 NUL