TY  - BOOK
AU  - Umiker-Sebeok, Donna Jean
TI  - Marketing and semiotics : new directions in the study of signs for sale
SN  - 9783110111484
SN  - 87024838
U1  - 380.1014 UMI 
PY  - 1987///
CY  - Berlin
PB  - Mouton de Gruyter
KW  - Marketing
KW  - Semiotics
N1  - Includes bibliographical references and index
ER  -