TY  - BOOK
AU  - Desbordes, Michel
TI  - Marketing and football : an international perspective
SN  - 9780750682046
SN  - 200693169
U1  - 796.3340698 DES 
PY  - 2007///
CY  - Amsterdam ; Boston
PB  - Butterworth-Heinemann
KW  - Soccer - Marketing
KW  - Soccer - Social aspects - Cross-cultural studies
N1  - Includes bibliographical references and index
ER  -