Walters, David <br/><br/>
Marketing and financial management : new economy--new interfaces 
David Walters, Michael Halliday 
 - Basingstoke, Hampshire  Palgrave Macmillan  2005 
 - xxiv, 408 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references (p. 401-403) and index 
<br/><br/><label>ISBN: </label>9781403940971 
<br/><br/><label>ISSN: </label>2004052488 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations - Finance<br/>Marketing - Management<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.802 WAL