TY  - BOOK
AU  - Simonson, Alex
AU  - Schmitt, Bernd H
TI  - Marketing aesthetics
SN  - 9781439172926
U1  - 658.827 SCH 
PY  - 1997///
CY  - New York
PB  - The Free Press
KW  - Marketing
N1  - Includes Index
ER  -