Simonson, Alex <br/><br/>
Marketing aesthetics 
Alex Simonson, Bernd H. Schmitt 
 - New York  The Free Press  1997 
 - xv, 345 p. : ill. ; 23 cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9781439172926 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827 SCH