Solomon, Michael R <br/><br/>
Marketing : real people, real choices 
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart 
 - 6th ed 
 - Upper Saddle River, NJ  Prentice Hall  2009 
 - xxi, 602 p. : ill. (chiefly col.), map ; 28 cm 
<br/><br/> Includes bibliographical references (p. 554-567) and index 
<br/><br/><label>ISBN: </label>9780136054214 
<br/><br/><label>ISSN: </label>2008038437 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Vocational guidance
<br/><br/><label>Dewey Class. No.: </label>658.8 SOL