TY  - BOOK
AU  - Pride, William M
AU  - Ferrell, O. C
TI  - Marketing : planning, implementation, and control
SN  - 9788131512319
SN  - 200693834
U1  - 658.8 PRI 
PY  - 2010///
CY  - Boston, MA
PB  - Houghton Mifflin Co
KW  - Marketing
N1  - Rev. ed. of: Marketing : concepts and strategies. 2006. Includes bibliographical references and indexes
ER  -