Pride, William M <br/><br/>
Marketing : planning, implementation, and control 
William M. Pride, O.C. Ferrell 
 - India edition 
 - Boston, MA  Houghton Mifflin Co  c2010 
 - 564 p 
<br/><br/> Rev. ed. of: Marketing : concepts and strategies. 2006. Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9788131512319 
<br/><br/><label>ISSN: </label>2006938349 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PRI