Alexander, Wayne <br/><br/>
Marketing : personal selling 
Wayne Alexander 
 - New York  McGraw-Hill/Irwin  2003 
 - iii, 242 p. : ill. ; 28 cm 
<br/><br/> Content includes : ABC's of relationship selling / Futrell - Mitchell - Singer 
<br/><br/><label>ISBN: </label>9780072810202 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - courses
<br/><br/><label>Dewey Class. No.: </label>658.8 ALE