TY  - BOOK
AU  - Shifter, Don
TI  - Marketing : marketing management
SN  - 9780256396768
U1  - 658.8 SHI 
PY  - 2006///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing - courses
N1  - Content includes : Crafting and executing strategy, concepts and cases / Thompson (14th ed.)
ER  -