Shifter, Don <br/><br/>
Marketing : marketing management 
Don Shifter 
 - New York  McGraw-Hill/Irwin  2006 
 - iii, 113 p. : ill. ; 28 cm 
<br/><br/> Content includes : Crafting and executing strategy, concepts and cases / Thompson (14th ed.) 
<br/><br/><label>ISBN: </label>9780256396768 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - courses
<br/><br/><label>Dewey Class. No.: </label>658.8 SHI