TY  - BOOK
AU  - Martin, Melissa
TI  - Marketing : Internet marketing MKTG 315
SN  - 9780072693096
U1  - 658.8 MAR 
PY  - 2003///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing - courses
N1  - Content includes: Harvard Business School marketing cases Introduction to e-commerce / Rayport-Jaworski
ER  -