TY  - BOOK
AU  - Houghton, David
TI  - Marketing : international marketing management
SN  - 9780256738681
U1  - 658.8 HOU 
PY  - 2005///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing - courses
N1  - Content includes : Global marketing/ Johansson (3rd ed.) Strategy : winning in the marketplace / Thompson-Gamble-Strickland
ER  -