Marketing : consumer behavior and marketing strategy 
Peter-Olson 
 - 6th ed 
 - New York  McGraw-Hill/Irwin  2003 
 - iii, 553 p. : ill. ; 28 cm 
<br/><br/> Content includes : Consumer behavior and marketing strategy / Peter-Olson (6th ed.) 
<br/><br/><label>ISBN: </label>9780256952964 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - courses
<br/><br/><label>Dewey Class. No.: </label>658.8 PET