Pride, William M <br/><br/>
Marketing : concepts and strategies 
William M. Pride, O. C. Ferell 
 - 12th edition 
 - Mew Delhi  Dreamtech Press  2004 
 - xxxi, 1-29 p. : ill. ; 29 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788177225204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8 PRI