Rix, Peter <br/><br/>
Marketing : a practical approach 
Peter Rix 
 - 6th ed 
 - Boston  McGraw-Hill Australia  2009 
 - xxvii, 587 p. : col. ill. ; 28 cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780074717516 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PIE