TY  - BOOK
AU  - Hackley, Christopher E
TI  - Marketing : a critical introduction
SN  - 9781412911498
SN  - 200893447
U1  - 658.8 HAC 
PY  - 2009///
CY  - Thousand Oaks, CA
PB  - SAGE
KW  - Marketing
KW  - Marketing - Case studies
KW  - Marketing - Case studies - Problems, exercises, etc
KW  - Marketing - Problems, exercises, etc
N1  - Includes bibliographical references (p. [166]-180) and index
ER  -