TY  - BOOK
AU  - Ries, Al
AU  - Trout, Jack
TI  - Positioning : the battle for your mind
SN  - 9780071373586
SN  - 200729806
U1  - 659.1 RIE 
PY  - 2001///
CY  - New York
PB  - McGraw-Hill
KW  - Positioning (Advertising)
ER  -