Ries, Al <br/><br/>
Positioning : the battle for your mind 
Al Ries, Jack Trout 
 - New York  McGraw-Hill  2001 
 - x, 213 p. ; 21 cm 
<br/><br/><label>ISBN: </label>9780071373586 
<br/><br/><label>ISSN: </label>2007298065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Positioning (Advertising)
<br/><br/><label>Dewey Class. No.: </label>659.1 RIE