TY  - BOOK
AU  - Wedel, Michel
AU  - Kamakura, Wagner A
TI  - Market segmentation : conceptual and methodological foundations
SN  - 9780792386353
SN  - 99049246
U1  - 658.802 WED 
PY  - 2000///
CY  - Dordrecht ; Boston
PB  - Kluwer Academic
KW  - Market segmentation
KW  - Market segmentation - Statistical methods
N1  - Includes bibliographical references (p. [345]-370]) and index
ER  -