TY  - BOOK
AU  - Hague, Paul N
AU  - Hague, Nick
AU  - Morgan, Carol-Ann
TI  - Market research in practice : a guide to the basics
SN  - 9780749443191
SN  - 200400244
U1  - 658.83 HAG 
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Marketing research
N1  - Includes bibliographical references (p. 221-235) and index
ER  -