TY  - BOOK
AU  - Hague, Paul N
TI  - Market research : a guide to planning, methodology & evaluation
SN  - 9780749437305
SN  - 200430157
U1  - 658.83 HAG 
PY  - 2002///
CY  - London
PB  - Kogan Page
KW  - Marketing research
N1  - Includes bibliographical references (p. 253-266) and index
ER  -