TY  - BOOK
AU  - Holt, Knut
TI  - Market oriented product innovation : a key to survival in the third millennium
SN  - 9781402071386
SN  - 200203003
U1  - 658.5 HOL 
PY  - 2002///
CY  - Dordrecht ; Boston
PB  - Kluwer Academic Publishers
KW  - New products - Marketing
KW  - Product management
N1  - Includes bibliographical references (p. 360-376) and index
ER  -