TY  - BOOK
AU  - Callingham, Martin
TI  - Market intelligence : how and why organizations use market research
SN  - 9788175545441
U1  - 338.47 CAL 
PY  - 2010///
CY  - London
PB  - Kogan Page
KW  - Market research
KW  - Production
N1  - Includes bibliographical references and index
ER  -