Callingham, Martin <br/><br/>
Market intelligence : how and why organizations use market research 
Martin Callingham 
 - 1st Indian ed 
 - London  Kogan Page  2010 
 - viii, 223 p 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788175545441 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market research<br/>Production
<br/><br/><label>Dewey Class. No.: </label>338.47 CAL