Horn, Sam <br/><br/>
POP!: create the perfect pitch, title, and tagline for anything 
Sam Horn 
 - New York  A Perigee Book  2006 
 - xiii, 239 p. ; 24 cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780399533617 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 HOR