Kretzberg, Alena

Market entry strategies for emerging economies Alena Kretzberg - Bern Peter Lang 2008 - 332 p. : ill. ; 21 cm

Includes bibliographical references (p. 297-332)

9783631565858

2008386959


Export marketing - Developing countries - Case studies
Industrial organization - Developing countries - Case studies
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338.8881724 KRE