TY  - BOOK
AU  - Day, George S
TI  - Market driven organization : understanding, attracting, and keeping valuable customers
SN  - 9781416584612
SN  - 99016155
U1  - 658.8 DAY 
PY  - 1999///
CY  - New York
PB  - Free Press
KW  - Consumer satisfaction
KW  - Customer relations
KW  - Marketing - Management
KW  - Sales management
N1  - Includes bibliographical references and index
ER  -