Day, George S Market driven organization : understanding, attracting, and keeping valuable customers George S. Day - New York Free Press 1999 - xii, 285 p. : ill. ; 24 cm Includes bibliographical references and index ISBN: 9781416584612 ISSN: 99016155 Subjects--Topical Terms: Consumer satisfactionCustomer relationsMarketing - ManagementSales management Dewey Class. No.: 658.8 DAY