Jones, Robert <br/><br/>
The big idea: why every company needs one 
Robert Jones 
 - London  Profile Books  2009 
 - ix, 230 p. ; 20 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781846682742 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>659.2 JON