TY  - BOOK
AU  - Drummond, Graeme
AU  - Ensor, John
ED  - Chartered Institute of Marketing
TI  - Strategic marketing : planning and control
SN  - 9780750652360
SN  - 200127703
U1  - 658.84 DRU 
PY  - 2001///
CY  - Oxford ; Boston
PB  - Butterworth-Heinemann
KW  - Marketing - Decision making
KW  - Marketing - Management
KW  - Marketing - Planning
N1  - Published in association with The Chartered Institute of Marketing
ER  -