TY  - BOOK
AU  - Cravens, David W
AU  - Piercy, Nigel F
TI  - Strategic marketing
SN  - 9780070682603
U1  - 658.802 CRA 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing
ER  -