Percy, Larry <br/><br/>
Strategic advertising management 
Larry Percy, Richard Elliott 
 - 2nd ed 
 - Oxford  Oxford University Press  2005 
 - xviii, 335 p., 10 p. of col. plates : ill. ; 25 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780199274895 
<br/><br/><label>ISSN: </label>2005012353 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Management<br/>Communication in marketing<br/>Sales promotion<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>659.19 PER