TY  - BOOK
AU  - Percy, Larry
AU  - Elliott, Richard H
AU  - Rossiter, John R
TI  - Strategic advertising management
SN  - 9780198782322
SN  - 200127343
U1  - 659.1 PER 
PY  - 2001///
CY  - Oxford
PB  - Oxford University Press
KW  - Advertising - Management
KW  - Communication in marketing
KW  - Sales promotion
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -