Shank, Matthew D
Sports marketing : a strategic perspective
Matthew D. Shank
- 3rd ed
- Upper Saddle River, NJ Pearson/Prentice Hall 2005
- xxiv, 500 p. : ill. ; 26 cm
Includes bibliographical references and index
131440772
2004044696
Sports - Economic aspects - United States
Sports - United States - Marketing
796.0698 SHA