TY  - BOOK
AU  - Zeithaml, Valarie A
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D
TI  - Services marketing : integrating customer focus across the firm
SN  - 9780073380933
SN  - 200800366
U1  - 658.8 ZEI 
PY  - 2009///
CY  - Boston ; New Delhi
PB  - McGraw-Hill Irwin
KW  - Customer services
KW  - Marketing
KW  - Service industries - Marketing
N1  - Includes bibliographical references and index
ER  -