TY  - BOOK
AU  - Mullin, Roddy
AU  - Cummins, Julian
TI  - Sales promotion : how to create, implement & integrate campaigns that really work
SN  - 9780749454746
SN  - 200704231
U1  - 658.82 MUL 
PY  - 2008///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Sales promotion
N1  - Includes bibliographical references (p. 292) and index
ER  -