TY  - BOOK
AU  - Mullin, Roddy
TI  - Sales promotion : how to create, implement & integrate campaigns that really work
SN  - 9780749457044
SN  - 200904335
U1  - 658.82 MUL 
PY  - 2010///
CY  - London
PB  - Kogan Page Limited
KW  - Marketing
KW  - Sales promotion
N1  - Includes index
ER  -